NHL Unveils New Brand Identity to Reflect Innovation, Growth, and Global Reach

NHL, formerly known as Northern Hydraulics, is proud to announce the launch of its refreshed brand identity. Going forward, the company will operate under the streamlined name “NHL”, representing a new era of innovation, precision engineering, and global reach.

This rebrand includes a modernised logo and visual identity that reflects NHL’s strong position in the hydraulic cylinder industry and its ambitions for future growth. While the name may be shorter, the commitment to quality, partnership, and performance remains stronger than ever.  The new identity embodies NHL’s legacy of over 40 years while representing its forward-thinking approach and commitment to excellence.

Barry Morris, CEO, NHL commented: “This transformation isn’t just about a new logo, it’s about aligning our visual identity with who we are today and where we’re going.  As we continue to serve customers across four continents, it’s important that our brand reflects the strength, reliability, and innovation that NHL stands for.”

With more than 400,000 cylinders produced in the last three years and a team of 90 skilled experts, NHL is trusted by customers across four continents to deliver high-quality, dependable hydraulic cylinders. The company’s in-house design team, advanced robotic machinery, and stringent testing protocols ensure every cylinder performs flawlessly in even the most demanding environments.

NHL delivers high-performance hydraulic cylinders tailored for demanding industries from construction and agriculture to aviation and waste management.  With end-to-end capabilities including design, machining, welding, testing, and stock management, NHL ensures every project is delivered with precision, quality, and reliability.

The new NHL logo features a 3D cylinder transforming into a forward-facing arrow, representing precision, momentum, and engineered performance.  It captures both NHL’s proud legacy and its dynamic vision for the future.

For over four decades, NHL has built a reputation for delivering reliable, high-performance hydraulic solutions. With this refreshed identity, the company is staying true to its roots while embracing new opportunities to support customers around the world.

Seamus Morris, Founder and Barry Morris, CEO.